Building Ventures through Civic Capitalism

Candida Brush, Babson College, USA

(with Dr. Daniel Monti, Ms. Andrea Ryan, and Ms. Amy Gannon)


An exploratory study of urban entrepreneurs participating in a technical assistance program finds that they focus on the bottom line and often have an explicit wish to improve their community. This integrated combination of economic and social values, a kind of civic-minded capitalism, guides their positioning for growth and yields a business that can best be called a "civic enterprise." A descriptive analysis of qualitative and quantitative research yields propositions for future research on these hybrid business ventures.


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