This paper tries to formally integrate the behavioral theory of the firm (BTF) with international entrepreneurship theory. We argue that internationalization theory in general has suffered in its discussion of the BTF by not integrating any of its key theoretical components of decisions making: risk avoidance, search, and heterogeneous aspirations. Furthermore, empirical international entrepreneurship research in has been biased towards a focus on traits and characteristics, rather than dynamics of strategic organizational change highlighted by the BTF.
Holmquist, Carin and Wennberg, Karl
"A BEHAVIORAL MODEL OF INTERNATIONAL ENTREPRENEURSHIP (INTERACTIVE PAPER),"
Frontiers of Entrepreneurship Research: Vol. 26
, Article 12.
Available at: https://digitalknowledge.babson.edu/fer/vol26/iss22/12