The role that family businesses play in global economies is increasingly being recognised (Schulze et al., 2003; Chrisman et al., 2005). Interestingly, despite the increasing volume of family business research, there is little cumulative knowledge in this emerging field. A major limitation of family business literature is the assumption that family business is a form of organisation that is ‘naturally born.’ Studies fail to explore how and why a family business is formed and how are they maintained and ‘reproduced.’ This paper is aimed at addressing this issue by presenting an alternative view of family business, which shifts the focus of family business research from specific factors to the process of ‘doing’ family business. Drawing upon sensemaking/enactment and institutional theories, this paper develops a conceptual framework which highlights the interrelationship between different factors and characteristics that have been the focus of the mainstream family business studies.