In light of the increasing needs for innovation faced by firms in complex markets, the construct Strategic Entrepreneurship is gaining attention. This construct calls for integration of the seemingly opposing logics of strategic advantage-seeking/entrepreneurial opportunity-seeking behaviour. Theoretically, the SE construct is well-argued, but few studies have provided empirical evidence of the effect strategic behaviour has on the intensity of innovation achieved through entrepreneurial behaviour. Entrepreneurial behaviour is seen in Schumpeterian terms and related to successful development of radical innovation. The article addresses two main questions: (RQ1) To what extent does increased focus on innovation in the corporate strategy influence the mix between projects of low and high intensity innovation? (RQ2) How are outcomes of innovation projects influenced by the intensity of innovation created in these projects?