There is a small but growing academic literature on social entrepreneurship, but little is known of the patterns of ‘becoming’ of a social enterprise, and what social entrepreneurs actually do during the process of new social venture creation. What we know is gleaned from the memories of successful social entrepreneurs, often many years after startup. In this study, we report patterns of emergence of one social enterprise as recorded (almost) weekly over two years in real time by the founder. Data is available from completion of the first business plan through the first six months of service delivery to clients of the enterprise. The venture concept was an after-schools activities programme with a vision of a series of national tournaments.