We borrow from Rorty (1989:37) to define entrepreneuring as the process through which “private obsession” fulfills “public need.” This definition, and a fresh look at contingency, allow us to do three things. First, we reconcile conflicting notions of entrepreneurial opportunity. Second, we clarify the roles of individual and collective in the process of entrepreneuring. Finally, we extend entrepreneurial action from the exclusive realm of existing commercial markets into the broader realm of human enterprise in general.