A “thinking-doing” link is central to prevailing views on entrepreneurial cognition (Mitchell, et al, 2007) as an antecedent of entrepreneurial action (McMullen & Shepherd, 2006) in which the entrepreneurial mindset (McGrath & MacMillan, 2000) is a dispositional characteristic of the person-in-situation. A boundedly rational, satisficing thinker (Simon, 1969), the entrepreneur crafts new means-ends relationships at the individual-opportunity nexus (Shane & Venkataraman, 2000). Recent evidence has raised questions about this highly individualized cognitive-oriented psychological view (Loewenstein, et al, 2001) and dynamic effects (Tan, 2006), amidst increased attention to how others (Slovic, et al, 2002) and the body shapes the mind (Camerer, et al. 2005).