At the firm-level, research on the relationship between specific entrepreneurial strategies and performance measures has been mixed. New complementary research at the individual-level may clarify this. For example, recent research has shown that social dimensions of a work group (e.g. autonomy and teamwork) moderate the relationship between entrepreneurial strategies and job performance at the individual level (Monsen, 2005). In this paper we introduce organizational identity as a new moderating dimension. We apply the work of Gioia and Thomas (1996), who differentiate between normative (values-driven) and utilitarian (financially-driven) organizational identities. Our individual-level strategy-performance model draws on social identity theory and relates perceptions of a firm’s entrepreneurial strategy to job role identity, organizational identification, and individual job performance.
Monsen, Erik; Boss, R. Wayne; and Angermeier, Ingo
"ORGANIZATIONAL IDENTITY: A MODERATING FACTOR FOR ENTREPRENEURIAL STRATEGIES AND JOB PERFORMANCE (SUMMARY),"
Frontiers of Entrepreneurship Research: Vol. 28
, Article 12.
Available at: https://digitalknowledge.babson.edu/fer/vol28/iss19/12