This study explores whether the average technological advancement of a firm’s new product development (NPD) initiatives has an impact on the firm’s NPD launch rate. A key premise is that success in developing product portfolios that are advanced beyond current market offerings is a function of the firm’s knowledge base. The study uses a dataset of drug development activity for 90 pharmaceutical companies over the period 1995 to 2006. A three-way interaction indicates that firms developing technologically advanced portfolios exhibit a higher launch rate when those portfolios combine either high breadth and low concentration across knowledge categories or high concentration and low breadth.
Green, Kimberly M.
"ACHIEVING SUCCESS IN THE SUSTAINED REGENERATION FORM OF CORPORATE ENTREPRENEURSHIP: EFFECTS OF PORTFOLIO TECHNOLOGICAL ADVANCEMENT ON A FIRM’S NEW PRODUCT LAUNCH RATE,"
Frontiers of Entrepreneurship Research: Vol. 28
, Article 3.
Available at: https://digitalknowledge.babson.edu/fer/vol28/iss19/3