Rural areas are characterised by the importance of the very small scale enterprise and self-employment. The social and economic effects of both macro and micro-economic adaptations within the economy have all subsequently played their part in the way FLRE pressures have been managed. As a result, it is difficult to determine whether social or economic factors have exerted greater force in shaping the rural revolution observed over the last 30 years and continuing. This paper presents some of those forces, including the social changes underpinning the creation of opportunity for the development of female self employment in the U.K. It highlights the dearth of serious analysis in the area of female led rural enterprise development, calls for a systematic measurement of the full economic and social contribution made by these FLREs.