Although previous studies suggest that innovative behavior has a positive effect on firm growth, little is known about the interaction between innovative behavior and different attributes of growth. In this study we examine the interaction between firm growth and different arrangements of growth attributes, such as willingness, abilities and opportunities for growth. We suggest that the order or causal relationship of growth attributes is not definite. In addition, we investigate does the innovative behavior moderate the relationship between growth attributes and firm growth by applying a qualitative configurational approach. Our results show that innovative behavior moderates firm growth: non-innovative firms seem to benefit more from growth intentions than other firms.