This paper seeks to extend our understanding of the field of Portfolio Entrepreneurship (Westhead & Wright 1998; Carter & Ram 2003). We follow Carter and Ram’s (2003) call to explore portfolio entrepreneurship within the family context. Specifically, we address the how (process) of family portfolio entrepreneurship.

Regarding the relevant processes, a key element is "likely to derive from the resources immediately available to the family" (Carter & Ram 2003). However, more research is needed, as "little investigation of how portfolio strategies are undertaken" (p.376) and "existing research has rarely broached the processes that may be involved in the development of portfolio ownership approaches" (p.378).