Entrepreneurship as a field continues to exhibit a breadth that is remarkable in its inclusiveness, even to a fault. Social entrepreneurship appears to be even more inclusive. As scholars, we argue this is a two-edged sword. The field may lack the focus of more established fields, yet the diversity of perspectives is also a golden opportunity to gain deep understanding of social entrepreneurship and associated cognitive processes. This suggests that we should (a) explore the differing mental models underlying differences in how one defines and operationalizes “social entrepreneurship” and (b) that in-depth analysis of social entrepreneurship pedagogy should be quite revealing. We are exploring how that diversity is reflected in significant differences in the mental models evinced by social entrepreneurship instructors. Why do different instructors deploy different methods?