In 1998 Babson College and London Business School initiated the Global Entrepreneurship Monitor (GEM) program to increase our understanding of the role of entrepreneurship in national economic growth. GEM is now the largest single study of entrepreneurial activity in the world. In view of the 10th anniversary of the GEM project we seek to understand how the “heavenly” possibilities for entrepreneurship research are currently used in the academic world. With a thorough analysis of empirical academic papers using GEM data the paper aims to provide insights and recommendations about the future usage of the data.