Entrepreneurship confers a sense of control and meaning uniquely positioned to address the fear and hopelessness often associated with a discontinuous life event – a situation that fundamentally challenges a valued and closely held conceptualization of identity. We investigate this proposition in the context of an entrepreneurship training program, and a sample of soldiers and marines disabled by war. We consider how and why entrepreneurship can represent a mechanism through which individuals can internalize a new conception of self, in response to an event that shatters one’s fundamental assumptions of identity.