In the area of entrepreneurial behavior, recent findings show that job characteristics of entrepreneurs and non-founding top executives of small and mid-sized businesses significantly differ. While interesting, no research to date illustrates if there are differences among entrepreneurs who have started just one venture – novice entrepreneurs – or have previously started more than one venture – repeat entrepreneurs.

Prior start-up experience is a distinguishing factor between novice and repeat entrepreneurs. This experience has been shown to be a factor in how novice and repeat entrepreneurs recognize opportunities. It may also be a factor in how novice and repeat entrepreneurs perceive their work in terms of job characteristics and how these job characteristics influence individual-level outcomes. The organizational literature shows that different levels of job characteristics influence individual-level outcomes differently.

To date, the majority of empirical findings have failed to show differences in individual-level outcomes between novice and repeat entrepreneurs. Considering this failure, Job Characteristics Theory may explain how job characteristics influence novice and repeat entrepreneurs differently even if the outcome may be of similar magnitude. Thus, the purpose of the present study was to examine how job characteristics influence a fundamental measure of success for the individual entrepreneur - job satisfaction – for novice and repeat entrepreneurs.