The principal topic in this paper is to investigate the entrepreneurs behind the technical innovations that can be the solution to the world’s environmental problems. Why are they so special? Or: Are they special? Or: Is there a different between traditional entrepreneurs and cleantech entrepreneurs? Is it more than a technological difference?

The relationship between the “general” entrepreneur’s characteristics and different performance measures (e.g. growth) has received substantial research attention over the years indicating a consensus that firm success and growth is more dependent on the entrepreneur himself than on any other factor. In this paper we take this research one step further and focus on the cleantech entrepreneur. Hence, the main purpose with the current research project is to test the linkage between entrepreneurial attitudes and performance in a cleantech setting.