We extend new product development (NPD) literature by investigating how firm characteristics mitigate negative effects of NPD failures. Drawing on the Upper Echelon perspective we argue that the effective usage of firm resources required for recovering from failure is contingent on the experience of the firm’s top management team (TMT).
Buerger, Robin; Urbig, Diemo; Patzelt, Holger; and Domurath, Anne
"THE ROLE OF MANAGEMENT IN DEALING WITH NEW PRODUCT DEVELOPMENT FAILURES IN HIGH TECHNOLOGY NEW FIRMS (SUMMARY),"
Frontiers of Entrepreneurship Research: Vol. 30
, Article 6.
Available at: https://digitalknowledge.babson.edu/fer/vol30/iss12/6