We investigate the strategic decision behavior of female entrepreneurs in a market entry experiment with prior gain and loss experiences and compare it with the behavior of male entrepreneurs as well as female and male students. As a crucial part of entrepreneurial behavior, strategic decision behavior is analyzed in order to further understand why women run and own fewer businesses than men.
Schade, Christian and Boewe, Sabrina
"CHARACTERIZING THE FEMALE ENTREPRENEUR: COMPARING BEHAVIOR IN A MARKET ENTRY EXPERIMENT WITH OTHER GROUPS OF INDIVIDUALS (INTERACTIVE PAPER),"
Frontiers of Entrepreneurship Research: Vol. 30
, Article 8.
Available at: https://digitalknowledge.babson.edu/fer/vol30/iss8/8