Non-profit organizations are challenged to transform their administrative focus by restructuring themselves into innovative organizations that are able to take advantage of opportunities. Entrepreneurial activities should be studied and understood in their context, because it provides resources and meaning to the entrepreneurial activities. Most studies in entrepreneurship have opted to just measure the extent of certain practices instead of capturing the range of entrepreneurial varieties. According to Zahra (2005) research is required that takes the context into account when examining the nature and variety of entrepreneurial activities. Purpose of this study is investigating how and why corporate entrepreneurship in non-profit (health) organizations is manifested by describing different sorts of initiatives and relate them to the (organizational) context.