Much research has been done on the signs of new venture failure. However, most studies are focused either on inherent or pre-determined factors of a startup (such as the qualifications and/ or experience of the management team) or hindsight factors assessed in a startup’s post-mortem. The research that addresses current signs of failure—while a startup is operating—is mostly financial in nature, focusing on monitoring a company’s revenue-to-cash conversion, indebtedness, etc. This paper focuses on evaluating the effectiveness of a nonfinancial warning sign of pending new venture failure—the level of media attention received.

Contact: Andrew Zacharakis at Babson College zacharakis@babson.edu