Our paper provides two major insights. First, we find sequence analyses (SA) to be a useful tool for the study of venture creation processes. More concretely, our SA studies of the PSED2 database identify 16 ideal-typical ways of venture creation. We also identify those factors that lead entrepreneurs to set up their business in one way rather than another, which include: the composition of the founding team, the start-up motive, the venture`s industry and its region. Second, to offer guidance on how to use SA methods, we develop a decision tree that makes the alternatives of running SA analyses explicit.