It is widely acknowledged that entrepreneurs gain a unique knowledge from bankruptcy which can allow them to restart a more successful business. In accordance to this the EU recommends member states to invest in the reactivation of bankrupt entrepreneurs. In Flanders however, it seems that entrepreneurs who have failed are often not inclined to set up a new business. The literature suggests this might be due to the bad image bankrupts suffer from. The key question in this research is: “Does the (negative) perception of bankruptcies influence the degree to which one is willing to support a restart?”