Using academic entrepreneurship as our context, and Ajzen’s Theory of Planned Behavior (1988) as our theoretical frame, we evaluate the relative importance of individual differences, network resources and environmental characteristics on faculty researchers’ intentions and decisions to exploit commercial opportunities related to their scholarship. Significant aspects of faculty commercialization behavior remain poorly understood. Few studies concentrate on those individuals directly involved in commercialization, and much of this research has focused on campus technology transfer officers rather than on faculty researchers themselves.