Research on entrepreneurial venture evaluation is very limited. Researchers typically study venture evaluation from the perspective of the entrepreneur’s decision policies and the factors that explain such policies (Haynie, Shepherd & McMullen, 2009: Keh, Foo & Lim, 2002; Chwolka & Raith, 2011). Most studies in this space, certainly not all, look at the effect of one-time evaluations on the stop or go decision to either commit or not commit to the venture. However, it’s common knowledge that entrepreneurs do receive multiple evaluations when determining their strategies and respond in various ways, ensuring the ability of multiple evaluations to better explain entrepreneurs’ strategic decision making. We study the potential effects of multiple evaluations within a venture competition cycle by assessing the impact of such evaluations on the ‘survival’ of the ventures as they progress through multiple stages of an incubator program.