Clean technologies (products, services and processes designed to reduce negative ecological impacts while increasing resource efficiency), are seen as a panacea for climate change and energy diversification. Yet, cleantech adoption remains slow as radical changes are often needed in regulations, infrastructure, social behavior and power structures. Cleantech entrepreneurs must gain political influence and legitimacy to foster these changes.
Zietsma, Charlene; Tuck, Richard; and Doucette, Jill
"SEEKING GREENER PASTURES: CLEAN TECHNOLOGY ENTREPRENEURS’ EFFORTS TO OVERCOME BARRIERS TO ADOPTION (INTERACTIVE PAPER),"
Frontiers of Entrepreneurship Research: Vol. 32
, Article 27.
Available at: https://digitalknowledge.babson.edu/fer/vol32/iss12/27