New-venture survival has greatly interested many scholars. While different alliances have been shown to increase survival, the literature remains virtually silent regarding the effect of timing of different alliances. Yet, such timing can significantly affect survival. Should a new venture form technology alliances, or marketing and distribution alliances, earlier and reap any potential benefits earlier, or should they form them later? How would similarities and differences between different alliances influence the effect of their timings? In this study, I examine these questions.