A key concern for family business researchers and practitioners is the survival of family businesses post founder departure (Aronoff, 1999; Kets de Vries, 1993). A successful inter-generational ownership transition process (Stravrou, 1999) ensures the continuity of the family business by passing the leadership to the next generation. However, the inter-generational transition is complex and many family businesses fail to navigate the generational divide successfully. In the proposed study, we take a unique approach to examining heir’s behavior towards family business. Drawing from the family studies literature, we argue that heir’s behavior and actions are shaped by the existing dynamics of the family (Sandra & McCartney, 1983). As a result, we propose that family decision making, values and bonds will determine heir’s commitment (to business), satisfaction (with business), and intention (to continue in business).