Because many past studies used post hoc interviews, surveys and firm-level data to identify relevant criteria for new venture’s early internationalization, extent research still has a limited understanding of how entrepreneurs use relevant criteria to decide where, when and how they ought to enter international markets. To explore this question, we use verbal protocols techniques to examine entrepreneurs’ thinking vis-à-vis internationalization opportunities.
Grégoire, Denis A. and Zacharakis, Andrew
"ENTREPRENEURS’ DECISIONS MODELS TO INTERNATIONALIZE EARLY WHERE, WHEN AND HOW: EVIDENCE FROM VERBAL PROTOCOLS (SUMMARY),"
Frontiers of Entrepreneurship Research: Vol. 32
, Article 5.
Available at: https://digitalknowledge.babson.edu/fer/vol32/iss16/5