Why do some entrepreneurs keep re-entering into entrepreneurship? Understanding that behavior and thus answering that question is important to the field, however, there has not been strong theoretical explanations and there is little empirical evidence to date. This study aims to address a major gap in the extant literature by examining the impact of non-financial motivations for entrepreneurial re-entry. Entrepreneurship as a field of study has moved towards a wider focus that includes motivations and non-personality variables, such as learning and experience. Research shows that the majority of entrepreneurial ventures do not survive the first five years and a majority of entrepreneurial ventures end up in failure (Knott and Posen, 2005; Hayward, Shepherd and Griffin, 2006).