In this study, we examine the role that positive mood plays in entrepreneurs’ decisions to exploit opportunities. We maintain that the influence of positive mood on opportunity exploitation depends on the level of prior knowledge. Mood influences are stronger among entrepreneurs who lack sufficient prior knowledge than those who have prior knowledge associated with the opportunity.
Ye, Qian; Thatcher, Sherry; and Kerrick, Sharon
"POSITIVE MOOD AND OPPORTUNITY EXPLOITATION: THE ROLE OF PRIOR KNOWLEDGE (Interactive Paper),"
Frontiers of Entrepreneurship Research: Vol. 32
, Article 25.
Available at: https://digitalknowledge.babson.edu/fer/vol32/iss4/25