This study serves to test the resource-induced coping heuristic (RICH) for predictive capabilities regarding entrepreneurial success. For the purposes of this investigation, entrepreneurial success was represented by three separate indicators: financial performance, perceived entrepreneurial success, and venture longevity. The RICH measures individuals’ disposition toward the principles of resource conservation (Lanivich, 2011). COR theory suggests resource conservation ensues when environmental interaction prompts the attainment, protection, and development of objects, energies, characteristics, and conditions for coping purposes (Hobfoll, 2001). However, unlike managers of organizations with pre-determined sets of resources to look out for, entrepreneur’s encounter things in their environment that cannot instantly be processed as useful or valuable for coping, or otherwise.