Scholars have argued for a more holistic view of entrepreneurial value creation and motivations as empirical findings consistently suggest that some entrepreneurs exhibit strong non-monetary values (Douglas and Shepherd, 2000; Filley and Aldag, 1978; Gorgievski, Ascalon and Stephan, 2010; Low and MacMillan, 1988). We explore motives for economic, social, and environmental value creation goals from a gender perspective. The economic view of entrepreneurship assumes the main incentive is the opportunity to earn rents (Shane and Venkataraman, 2000). However, recently social value and environmental value creation been recognized as an essential feature of entrepreneurship by scholars (Austin et al., 2006; Zahra et al., 2009), practitioners (Bornstein, 2005), and policy-makers (Korosec and Berman, 2006; Berle, 1991; Blue, 1990; Cohen and Winn, 2007; Schaper, 2002). Existing research on gender suggests that females are more likely to focus on non-monetary goals and incentives in their entrepreneurial endeavors (Bird & Brush, 2002; de Bruin, Brush, and Welter, 2007). We put this argument to the test in as we investigate the importance of gender for the types of value creation goals reported by nascent entrepreneurs in countries around the world.