Empirical studies have consistently found legitimacy to positively impact the provision of external resources to entrepreneurial firms. However, much of the prior work examining this theoretical linkage has been undertaken within a developed-country context which is typically characterized by a well-defined and coordinated set of legal, educational, and other formal institutions. Comparatively, less-developed countries present a much more fragmented and heterogeneous institutional environment which may alter the strength or direction of existing theoretical predictions. Thus, the purpose of our study is to explore how entrepreneurial actions taken to attain legitimacy within base-of-the-pyramid (BOP) markets impact the level of resources that institutional stakeholders within such environments are willing and able to provide.