It has been increasingly acknowledged that emotions such as passion and affect are at the heart of entrepreneurship influencing all stages of the entrepreneurial process (Baron, 2008; Cardon, Foo, Shepherd, & Wiklund, 2012). Although several authors investigated how emotions and affect influence the firm (e.g. Baron & Tang, 2011; Baum & Locke, 2004; Chen, Yao, & Kotha, 2009; Smith, Baum, & Locke, 2001)social-cognitive, and leadership theories has guided hypotheses regarding the relationship between entrepreneurial traits and skill (passion, tenacity, and new resource skill, the research stream still lacks empirical evidence that examines the entrepreneurial passion concept (Cardon, Wincent, Singh, & Drnovsek, 2009). Drawing from the psychological literature on emotional contagion, we aim to explain how the display of entrepreneurs’ passion impact the employees and subsequently firm’s innovation outcomes. Hence, the purpose of this research is to further advance the interface of individual-level emotions and firm-level outcomes by investigating how entrepreneurs’ specific type of passion (i.e. passion for inventing, founding, and developing) influence firm-level innovation, particularly exploratory vs. exploitative innovation.