In this paper we investigate an entrepreneur’s attitude towards a career as an entrepreneur after experiencing failure by focusing on the extent in which they view failure as either a learning opportunity or a test of their ability. To do this we build on the Dweck and Leggett’s (1988) socialcognitive approach to motivation and personality. Central to this theory is that individuals are likely to either embrace a learning goal orientation or a performance goal orientation in achievement situations whereby their goal orientation influences how they view and approach challenging situations and how they respond to and handle failure (Dweck, 1986).
Using this framework we develop hypothesizes that relate an entrepreneur’s goal orientation to their attitudes towards a career as an entrepreneur after experiencing failure. And second we develop hypothesizes that relate how the nature of the relationship between goal orientation and motivation is dependent on the entrepreneur’s level of expertise. Thus we take into consideration the nature of the entrepreneur’s prior experience and how this influences the entrepreneur’s processing of the failure experience.
Jenkins, Anna S. and Cardon, Melissa
"A CHALLENGE TO MASTER OR A TEST TO AVOID? HOW GOAL ORIENTATION AND EXPERTISE INFLUENCE ATTITUDE AFTER FIRM FAILURE (SUMMARY),"
Frontiers of Entrepreneurship Research: Vol. 33
, Article 10.
Available at: https://digitalknowledge.babson.edu/fer/vol33/iss5/10