What influences entrepreneurial intentions? Utilizing a sample of 328 nascent entrepreneurs from Europe and the US, the effects of positive and negative feedback were experimentally tested on Ajzen’s theory of planned behavior (TPB), one of the most sophisticated frameworks in behavioral prediction. Both Feedback and TPB essentially predict or influence human actions, however the way these concepts interact lacks empirical evidence. Contributing to entrepreneurship research, this study theoretically affiliates feedback to intentions in the entrepreneurial context. Evidence of feedback reactions was found on intentions themselves and on its antecedents, such as attitude. Positive feedback enhances negatively minded individuals to stronger intentions and attitudes towards venture creation.
Höflinger, Patrick and Lauterbach, Rainer
"PRE-DECISIONAL ASPECTS OF ENTREPRENEURIAL BEHAVIOR: HOW FEEDBACK INFLUENCES INTENTIONS AND ITS ANTECEDENTS (SUMMARY),"
Frontiers of Entrepreneurship Research: Vol. 33
, Article 8.
Available at: https://digitalknowledge.babson.edu/fer/vol33/iss5/8