Student business plan competitions (SBPC) have increased in number over the past 30 years, and current literature depicts the SBPC as a key mode for teaching entrepreneurship. However, little is known about the mechanisms behind them. I aim to investigate this by using an institutional logic perspective which has been used to understand entrepreneurship, yet not in the context of SBPC. Given the novelty and uniqueness of entrepreneurial ventures, these individuals struggle with the liability of newness. An institutional logic perspective would allow me to understand how the different components of a SBPC can act as a field of practice that is supportive of the entrepreneurship spirit. More than just as a way of providing resources, I propose that it also helps participants understand the institutional logic of the entrepreneurship field by providing values, structure, legitimation and status.