The central concept of entrepreneurial opportunity is a topic of much research, conceptualization and disagreement. We enrich the entrepreneurship literature by bringing in the concept of temporal work, which articulates how entrepreneurs link their interpretations of the past, present, and future to create and recreate strategic narratives in the form of a ‘venture idea’ that guides decision-making and action. To make sense of what’s happening and to convince others of actions that need to be taken, the entrepreneur has to engage in temporal work. This focus on temporal work thus advances understanding of how entrepreneurial opportunities are constructed and change along the venturing process.