This paper constitutes the first comprehensive attempt to define and explore the Entrepreneurship Industry (EI), and is the only study to date to empirically evaluate the extent to which EI influences entrepreneurial action and firm-level outcomes. Consistent with prominent conceptions of industrial sectors, EI is defined as the market for goods and services explicitly intended for current and prospective entrepreneurs. In order to assess EI’s impact, we apply the opportunity development framework of Ardichvili Cardozo and Ray to a pair-wise design of data drawn from matched sets, consisting of more than 2,600 consumers and non-consumers of EI goods and services. The central questions we address are: Does the EI actually wield meaningful influence? Does it motivate entrepreneurial activity? And, if so, to what ends?