The understanding of EO in family firms is limited, and calls have been made for research that examines the connection between entrepreneurship and family firms. The examination of EO in the family business context is not completely new. However, to date, the literature on EO in family firms focuses on: (1) How the family nature of the firm influences the relationship between EO and performance, and (2) the difference in the EO of family firms versus non-family firms. Thus, the question of factors that influence variance in EO among family firms has not received attention. In this paper we posit that in such firm’s family influence (familieness) and dynamic capabilities (DC) can hinder or promote the form of entrepreneurship the family firm seeks to pursue.