In spite of extant research efforts, the lack of a separate legal form hitherto has been cited as a major methodological hindrance to study social enterprises. This situation is assuaged to an extent by the introduction of new legal entities such as the Benefit Corporation, Low-profit Limited Liability Company and Community Interest Company (CIC). We investigate the legitimation strategies adopted by CICs from the UK using Suchman’s typology on organizational legitimacy. We explicate the microstructures of legitimation strategies of nascent social ventures and study their effects on organizational survival.