In the earliest stages of existence, entrepreneurs and founders are actively trying to acquire resources and sponsorship, most often in fields that do not yet exist. The focus for early-stage entrepreneurs in the New Space Industry is on establishing the direction of a nascent field by influencing governmental policy so they may carve out a salient space for their firms. Yet despite the numerous policy-relevant implications and the need to contend with the governments ruling over them, we have little knowledge of the role of regulatory bodies and their mutual interaction with these entrepreneurs. This paper investigates how, and under what conditions, coopetition emerges between focal actors in the emergence of the New Space entrepreneurial field.