Scholars have identified that it is important to develop SME growth theory around growth-as- a-process and how-firms-grow. Based on a literature review of growth in six top entrepreneurship journals a conceptual model was designed. By means of in depth interviews with CEOS of gazelles and non-gazelles a model for organic growth as a process was designed. Nine factors that correlate with organic growth were identified and grouped into three constructs: growth intention, giving organizational direction and staff motivation.