Murphy et al. (1996) note that, in assessing business performance, it is important to consider the goals of the owner because goal theory suggests that “goals serve a directive function; they direct attention and effort toward goal-relevant activities and away from goal-irrelevant activities” (Locke and Latham 2002, p.706). Research also suggests that entrepreneurial goals are impacted by a person’s human, financial and social capital and, in some cases, these attributes can vary by gender. The aim of this study, therefore, was to test a holistic framework for assessing entrepreneurial performance that incorporates the impact of gender on internal resource availability (human, financial and social capital) and how, in turn, this impacts: the entrepreneur’s goals; the investment (both time and money) in their new venture; and the venture’s performance outcomes.