Among researchers, mumpreneurship is analyzed either as a feminist positioning of entrepreneurship, or as an approach confining women entrepreneurs in a sort of ghetto. To frame the discussion, we highlight the separation of the family and economic spheres historically caused by the capitalist organization, which has artificially eroded the idea of the social embeddedness of economics. Building on liberal and radical feminist theories, we argue that the existence of mumpreneurship can be analyzed using three alternatives perspectives. Firstly, it might be the expression of a radical feminist path, aiming at the merger the two spheres. Alternatively, the phenomenon could target balancing the two separate sets of work and family needs, either representing a deliberate lifestyle preference, or embodying the product of adaptive preferences constrained by the socio-cultural context.