Given the critical role of high growth new ventures as engines of job creation and wealth (Konczal, 2013), community stakeholders increasingly focus on the formation and success of such ventures. Infomediaries are hubs for information about efforts to encourage entrepreneurial ventures, contributing to the knowledge of entrepreneurs about their environment and about the legitimacy of the pursuit. We sought to understand which media mechanisms influenced legitimacy and culture, leading to more entrepreneurial activity in ecosystems.