This article examines how research in entrepreneurship has integrated the concept of bricolage since the early 2000s. A substantial difference seems to exist between the definition and the use of the concept made by entrepreneurial theory and the foundational source of the notion of bricolage, i.e. Levi-Strauss’s book The Savage Mind (1966). We assume that this translation of an anthropologic concept into a managerial one is symptomatic of the paradigms structuring the field of entrepreneurship and investigate possible reasons why this field may have difficulties accepting the subversive aspects of bricolage.