The growing popularity of entrepreneurship focused television programs, such as Shark Tank and Dragon’s Den, has contributed to a growing interest in entrepreneurship among the general public. Individuals may have never considered the possibility of starting their own business but are encouraged by the “everyday” stories which these programs present. This research is focused on identifying the factors which promote greater interest in entrepreneurship and an increase in opportunity identification behaviors. The success of the top down approach utilized by the US government has been questioned and many believe that the bottom up approach is much more successful. Despite a range of literature examining entrepreneurial intent and attempts to examine intent as an antecedent, very little has been done to offer a clear understanding of how intentions translate into actions. By identifying important general environment trends and demographic factors, we are able to better describe the ideal approach for promoting entrepreneurial search behaviors.