Apart from a financial support effect, startup grants also have a secondary effect on survival through the perception of the grant as emotional support. The focus of this study is on how the emotions attached to receiving public subsidies encourage and enhance entrepreneurs’ passion and how this subsequently influences survival. This is a move away from perceiving emotional support as a separate concept and instead focusing on how it is related to the very tangible concept of financial support and how it influences other emotions such as entrepreneurial passion. Therefore, by integrating theories on emotional support and entrepreneurial passion we gain deeper knowledge on how emotional support influences entrepreneurial survival through the mediating effect of entrepreneurial passion.